IV vitamin infusions – what’s the deal?

August 08, 2018


Clinics like The IV Doc can bring the service straight to your door and while it may seem pricey at upwards of £150 a go, the company’s in-house clinician, Dr. Adam Nadelson, is certain it’s an investment worth opening your purse for.

“Have you watched celebrities on the red carpet and noticed how their skin seems to glow? That is a sign of good hydration. Dehydration, on the other hand, leaves your skin looking sallow, dry and brittle. Stress and fatigue also manifest physically in the form of dark circles under the eyes and enhanced wrinkles on the face,” he tells us. “IV therapy is designed to make you look and feel better by infusing electrolytes, antioxidants, vitamins, and minerals directly into your cells.”

The treatment, which involves delivering liquids directly into the vein, can be customised to each patient depending on the desired results, but nearly any beauty qualm can be addressed. In his clinic, Dr. Nadelson’s Beautify treatment comprises a pH-balanced salt solution made up of sodium, chloride, calcium and potassium, as well as added anti-inflammatory medication and vitamins and minerals including a multivitamin and a high dose B complex.

“Vitamin B3 (Niacin) is one of the best of the B vitamins for your skin,” Dr. Nadelson explains. “Niacin can help to improve the condition of the skin, helping to treat rosacea, acne, eczema, dermatitis, hyperpigmentation, sun-damaged, ageing and dry skin – so it's a must-have vitamin for healthy, glowing skin. Vitamin B7 (Biotin) is also essential for maintaining hair and nail strength; a deficiency can lead to hair loss and brittle nails.”

While treatment can take up to 60 minutes, effects are believed to be almost instantaneous, meaning it’s a go-to ahead of an important event like a wedding or party. Long-term effects can also be felt thanks to the drip’s deep rehydration abilities.

Despite becoming a global trend, IV drips have come under fire in recent years from critics who claim you can receive the same vitamins, minerals and hydration through a healthy diet and supplement regime. But Dr. Nadelson insists his method of administering fluids straight into the bloodstream is far more beneficial.

“An IV drip rehydrates on a level way beyond downing a before-bed desperation glass of water,” he maintains. “IV fluid is absorbed by the body far better than drinking it - in fact, one litre of fluid is approximately equivalent to drinking a gallon of water. By bypassing the intestine our patients are able to be provided high dose supplementation.”

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